From Nike’s “swoosh” symbol to Starbucks’ twin-tailed mermaid or siren, the world’s largest companies take great care with their logos.
For most people, the logos of such firms immediately connect our minds to the business in question, without the need to see its name.
Think of the golden arches of a popular fast-food chain, or the apple with a bite taken out of it representing a certain computer company.
This type of instant recognition is the holy grail for a business.
Your logo needs to look great in color, but it also needs to look good in ONE COLOR. BUT WHY?
The color of your logo is VERY important. Colors elicit different responses. Green indicates wealth, stability and technology. Blue creates a sense of calm and security. Red denotes power, courage and leadership.
However, as important color is, the logo needs to look great in ONE color as well. You may need one color t-shirts printed, or perhaps a leather emboss. We have been designing professional logos since 1997.
A condominium company out of Hawaii contacted us to recreate a new logo. Because we treat each and every logo design with complete respect, we worked in conjunction with the client to get the logo just right. Here is our process.